What’s it all about?
This week I catch up with Alisa Murphy of Life Size, and extract a confession from her early pre-Cleantech career. We discuss her start-up journey and challenges, including the opening overseas business units. We also chat about her tips and advice for any cleantech company on how to manage your communications, and to stand out from the crowd.
About our guest
Alisa Murphy is CEO and Founder of Life Size, one of the only communications agencies in Europe that works exclusively in cleantech. For nearly 10 years, Life Size has used communications to help build market-leading cleantech companies. The company is focused on growth-stage companies and builds campaigns around significant commercial goals including raising finance, planning for exit, driving sales and international expansion. Life Size has offices in London and Berlin and works with clients across the continent. The company also works closely with several venture capital funds.
Alisa has built an international team from very different paths, though all share a desire to do stimulating work that matters. The agile working culture and common ambitions at Life Size make for an agency which not only fights for global sustainability, but lives for it too. Alisa is certain that the role of communications is crucial for business success and shares this belief through workshops, keynote speeches, videos and webinars.
Before Life Size, Alisa was the CEO of a clean energy start-up in the carbon capture industry, where she led a major media campaign and engaged with industry and government to promote awareness of new decarbonising technology. Prior to that, Alisa’s eclectic background included co-founding Life Slice Films, an independent film company producing documentary films to raise awareness of social issues.
Alisa doesn’t often admit this, but she originally trained as an actor, studying at the Royal Academy of Dramatic Art and subsequently working in film, television and theatre for several years. The connecting threads throughout her career are her belief in the power of good storytelling and desire to positively impact audiences. Her background is unusual inthis industry and her punchy attitude a breath of fresh air against an often-traditional demographic.
When she’s not thinking about ways for cleantech to proliferate the mainstream, Alisa is a wife and mother, plus is currently learning German.
Alisa Murphy on Linked In https://www.linkedin.com/in/alisamurphy/
Life Size on Linked In https://www.linkedin.com/company/life-size-media/
Life Size website https://lifesizemedia.com/
Alisa Murphy at EcoSummit 2018 https://www.youtube.com/watch?v=XjXt0jiSxi8&feature=youtu.be
Life Size on Twitter https://twitter.com/LifeSizeMedia
News stories discussed this week
Simon Sinek TedTalk Why https://www.youtube.com/watch?v=u4ZoJKF_VuA
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